Friday, 10 July 2015
Thursday, 9 July 2015
www.welovecurls.com is a new help, advice and e-commerce website for parents of mixed race children which launched on Wednesday July 1st 2015. The site aims to encourage parents to help their children love and celebrate their differences, including their curly hair.
The site has been set up by sisters-in-law Michelle Panchoo (primary school teacher) and Madeka Panchoo (PR professional). Both have children under 10 years old and have seen first-hand that having a positive self-image starts incredibly young.
“Growing up in a mixed-heritage family means I know only too well how difficult it can be for mums to look after hair so different to their own.” Michelle said. “There can also be a lot of well-meaning advice that is confusing as it seems so different to caring for straight hair. The world has moved on so much since even I called myself ‘half-caste’ and yet mixed race hair still seems to be an issue for so many parents. I hope that this website will encourage parents and children to embrace their curls; educate parents and children how to look after their natural hair and promote self-esteem.”
We Love Curls had its start in the summer of 2014, with the seed of an idea being planted after Michelle and Madeka were constantly asked for advice on how to look after curly hair from parents with mixed race children. Parents were desperate to look after curly hair but were in the dark as to how and were getting conflicting advice about products. As Madeka and Michelle are both mothers, they wanted to develop a brand not only specifically aimed at caring for children’s hair but more importantly, one that had building self-esteem at its heart. Curly hair is not problem hair. Curly hair rocks!
We Love Curls features advice on how to look after curly hair as well as a curated e-shop of tried and tested products best suited to young children. Contributors include 14-year-old ‘The Girl in the Satin Bonnet’ who tells her tale of growing up mixed race and with curly hair as well as providing tips to parents on how to deal with curly haired children.
If you would like more information, please email firstname.lastname@example.org or call Madeka on 07855 696 262.
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